On Friday, I met with two business advisors from SCORE. SCORE is an organization of volunteer business experts who help people like me who want to be entrepreneurs by providing business advice.
My advisors are great! We talked about my business, the reasons I want to design jewelry and helped me see that I need to solidify what Beadnicity is about before I can really start to produce a line or market. If I don't know what design focus is and my target market, then I will keep changing my path as the wind or trends blow.
Inspired by their advice, I wrote down what I envision Beadnicity to be and what niche I am hoping to fulfill The statement needs to some work, but it helped me see that:
Beadnicity makes hand-crafted artisan jewelry using beads from ancient civilizations like Africa, India, the Middle East, and the Far East bringing them into contemporary styles that appeal to the women who like to stand out from the crowd and appreciate the uniqueness that only hand-crafted jewelry brings.
This opens up a whole world of possibilities and focuses me on the jewelry line that captures my passion, inspires me and will appeal to women (and men) who like bold, statement designs.
